Refined Thinking.
Responsive Strategy.
A full-service creative agency where vision meets precision.
Your Social Media Doesn’t Reflect Your Leadership
- Visual identity that lacks authority
- Content published without a unifying narrative
- Time and energy spent without meaningful reputational impact
- Low-quality video production that weakens the perceived brand value.
How Madar Reshapes Your Social Media Presence
- Clear social media vision defined at CMO level
- Coherent positioning across all platforms
- A structured editorial narrative aligned with leadership priorities
- Decisions guided by governance, risk, and strategic objectives
- Public image aligned with institutional or executive stature
How We Help You
Our role is to guide leadership teams in structuring social media as a strategic function aligned with reputation, influence, and long-term growth.
Growth Strategy & Brand Identity
You are expected to grow visibility and impact while preserving coherence, credibility, and strategic focus.
This includes
- Defined growth strategy aligned with business or institutional goals
- Branding & Brand positioning
- Visual identity systems adapted to social media and public platforms
What this enables for you
- Growth that reinforces authority
- A clear and recognizable positioning
- A visual language aligned with your stature
Fractional CMO for Digital Communication
This includes
- CMO-level social media and digital communication roadmaps
- Fractional CMO leadership embedded within your organization
- Boardroom advisory combined with strategic implementation
What this enables for you
- Executive ownership without full-time complexity
- Clear direction across teams and platforms
- Alignment between leadership vision and public communication
Narrative-Led Content & High-End Video Production
This includes
- Leadership storytelling supported by premium visuals
- Viral short-form campaigns with strategic intent
- Narrative frameworks that reinforce credibility and trust
- High-end video production delivered by our dedicated experts
What this enables for you
- Content that positions rather than fills feeds
- Strong emotional resonance without loss of credibility
- Visual standards aligned with international leadership brands
Performance Advertising Aligned with Growth Goals
This includes
- Paid social campaigns across Meta, TikTok, and YouTube
- Strategic audience targeting aligned with leadership objectives
- Analytics and executive-level reporting focused on decision-making
What this enables for you
- Amplification that reinforces authority
- Clear visibility on performance at leadership level
- Investment aligned with strategic outcomes
Reputation Management & International Visibility
This includes
- Public awareness campaigns for institutions and major brands
- Global visibility initiatives across events, exhibitions, and forums
- Strategic coordination between digital presence and public exposure
What this enables for you
- Stronger public trust
- International credibility aligned with your stature
- Reduced reputational risk across markets
How We Work
We follow a structured, executive-level approach to align social media with leadership, reputation, and long-term growth.
Strategic Diagnosis
We assess objectives, positioning, constraints, and reputational context
Narrative Architecture
We define a clear strategic narrative aligned with leadership priorities.
Content Campaign Design
Content is designed as a long-term reputational asset, not short-term output.
Controlled Amplification
Visibility is amplified selectively, in line with positioning and risk considerations.
Executive Review Evolution
Regular strategic reviews ensure alignment with evolving objectives.
Common Questions
Is Madar a digital marketing agency?
Who typically works with Madar?
Our clients are:
- CEOs and executive leadership teams
- Boards and institutions
- Large national and international brands
They share one requirement:
their social media presence must reflect their real level of leadership and responsibility.
What does “Fractional CMO” mean in practice?
Madar provides a Fractional Chief Marketing Officer dedicated to your digital and social media communication.
This means:
- Executive-level ownership of social media strategy
- Direct alignment with leadership priorities
- Strategic roadmaps, governance, and decision-making
- Coordination between leadership, teams, and execution partners
You gain CMO-level leadership without the complexity of a full-time role.
Do you replace internal teams or agencies?
No.
Madar works alongside your existing teams and partners.
Our role is to:
- Lead strategically
- Structure decisions
- Provide clarity and direction
- Ensure coherence and accountability
We guide the function , we do not disrupt it.
Do you focus on performance metrics and growth?
Yes, but always in service of strategy and reputation.
We prioritize:
- Meaningful growth aligned with positioning
- Executive-level indicators, not vanity metrics
- Performance that supports long-term influence
Visibility without credibility is not growth.
Is Madar suitable for institutions and public organizations?
Yes.
Madar has a strong focus on institutional communication, public awareness campaigns, and reputation-sensitive environments.
Our approach prioritizes:
- Governance
- Risk awareness
- Public trust
Long-term credibility
How do you ensure consistency across markets and regions?
We design central narrative and positioning frameworks that allow for local adaptation without dilution.
This ensures:
- Global coherence
- Cultural relevance
- Consistent leadership perception across regions
How do engagements typically begin?
Engagements start with a strategic discussion, not a proposal.
This allows both sides to assess:
- Strategic alignment
- Leadership expectations
- Scope and level of involvement
We work selectively to ensure long-term value.
- Strategic alignment
What makes Madar different from global agencies?
Madar combines:
- Executive-level advisory rigor
- Deep understanding of regional leadership dynamics
- Premium execution standards
- A governance-first approach to social media
We operate with the discipline of a consultancy and the precision of a high-end creative partner.
- Executive-level advisory rigor